8 Studies in Business

8.1 OBJECTIVE

The Programme offers the student a learning process that combines theoretical knowledge and practical skills. The student develops valuable skills through experience in our learning approaches, an ability to work independently and in teams, and to effectively take initiative. The students will be able to draw upon these assets in their future career activities. The growing process will lead the student on a path of development towards being a professional with competencies in planning, operating and developing business operations both domestically and internationally. Entrepreneurial and supervisory skills are essential areas of focus for the students, who will be capable of contributing to company development throughout the firm's life cycle.

8.2 PROFESSIONAL DEVELOPMENT

The professional development of the student takes place in stages through the sequence of Basic Studies, the Professional Studies and the chosen Specialisation Studies. The Basic Studies and the Professional Studies consist of larger Study Entities covering specific areas. These larger Study Entities are then broken into a number of Courses. In the Programme, the most meaningful learning methods and learning environments are applied to achieve the desired results. The student's professional development is projected against the different phases in the life cycle of an organisation. The guiding principle is that Year One covers, in particular, the initial phases of the organisation, whereas Years Two and Three emphasise change and development in the organisation. During the Specialisation Studies and Thesis Project, the student further expands on the required skills and is in a position to establish a specific career profile. During the first year of study the student acquires skills as a performer in varied types of organisations. During the second year of study the student acquires skills to analyse and plan functions of varied types of organisations, thus moving on from mastering individual tasks to more overall understanding of the operations of the organisation. During the third year of study the student acquires skills that relate to tasks and situations requiring ability to face change, to promote change, to influence change and to develop operations. The second Job Placement and the Thesis further lend themselves to reach these goals.

8.3 DEGREE PROGRAMMES

The Degree is equipvalent to BA (Nons) BSc (Hons) *=in English Business Administration Degree Programme in Business Management Environmental Business Management Information Technology International Trade and Logistics Security Management 3-4 years of full-time study 140 Credits/210 ECTS Credits, 1 Credit = 40 hours of works Annual intake 700 students For Further Information: Units Providing Studies in Business at EVAMK Espoo-Vantaa Polytechnic Espoo Institute, Leppävaara Vanha maantie 9, Fin-02600 Espoo Contact Person: Ms Tyyri (Tia) Douthwaite Tel. +358 20 5787 422 Fax +358 20 5787 401 Email: tyyri.douthwaite@evamk.fi Degree Programme in English in Business Management with Specialisation Line in International Business to Business Marketing. Some courses in Information Technology Programme are provided in English. Espoo-Vantaa Polytechnic Hyvinkää Institute Uudenmaankatu 22, Fin-05800 Hyvinkää Contact Person: Ms Taru Tallgren Tel. +358 20 5787 703 Fax +358 20 5787 740 Email: taru.tallgren@evamk.fi Degree Programme in English in Business Management with Specialisation Line in Financial and Management Accounting. Some courses in Environmental Business Management Degree Programme are provided in English.

Degree Programmes in Business Administration in Finnish are also provided at: Espoo-Vantaa Polytechnic Kerava Institute Keskikatu 3 a, Fin-04200 Kerava Contact Person: Ms Paula Välilä Tel. +358 20 5787 761 Fax +358 20 5787 775 Email: paula.valila@evamk.fi Espoo-Vantaa Polytechnic Lohja Institute Nummetie 6, Fin-08100 Lohja Contact Person: Ms Ritva Hautala Tel. +358 20 5787 804 Fax +358 20 5787 801 Email: ritva.hautala@evamk.fi A Degree Programme of Security Management (in Finnish) is provided at: Espoo-Vantaa Polytechnic Espoo Institute, Espoo Centre Lehtimäentie 1 C, Fin-02770 Espoo Contact Person: Ms Maarit Fränti Tel. +358 20 5787 505 Fax +358 20 5787 501 Email: maarit.franti@evamk.fi

8.4 DEGREE PROGRAMME IN BUSINESS MANAGEMENT

Course Descriptions BASIC STUDIES AND PROFESSIONAL STUDIES IN ESPOO AND HYVINKÄÄ AE10 MULTI-DISCIPLINARY SKILLS AND CHANGING SOCIETY AE1003 ORIENTATION TO STUDYING AT EVAMK Objectives The student will create a general view of the role of Polytechnic in the society. He/she will become familiar with Espoo-Vantaa Polytechnic and with the studies at Polytechnic level. The student will develop his/her skills to be able to plan a Personal Study Path. He/she will form an understanding of Espoo-Vantaa Polytechnic, structure of studies, student union activities, counselling and tutoring system. The student will become familiar with the philosophy behind a multi-disciplinary polytechnic. The student will understand the requirements of life-long learning in a changing society. The student will understand the changes and long-term development at the national and international level as well as the changes in business life. Prerequisites None Content Espoo-Vantaa Polytechnic/Networking/Multi-Disciplinary Element/ Structure and Functioning of the Student Union at Espoo-Vantaa Polytechnic. Method Self study, lectures, exercises Assessment Continuous assessment, examination Semester Period 1 Credits 2 3 ECTS AE1004 CHANGES IN SOCIETY AND WORK PLACE Objectives The student will acquire skills to operate in a multi-cultural and international society. The student will become familiar with the required professional competencies. He/she will become familiar with his/her curriculum and will plan his/her Personal Study Path. The student will acquire skills in information sourcing, communication and Information Technology. AE1004 ORAL AND WRITTEN COMMUNICATION FREE INTERCHANGE IN LEARNING SITUATION Objectives The student will develop skills in oral and written communication for the purposes of the polytechnic study programme. Content Interviewing Technique/ Writing Skills including Linguistic correctness/ Oral and Written Reports. Method Lectures, reports, presentation Assessment Assignment Semester Period 1 Credits 1 1.5 ECTS AE1004 CHANGES IN SOCIETY AND WORK PLACE/BUSINESS IN A CHANGING WORLD Objectives The student will understand the changes and long-term development in society, in business practices, in work place, in culture and the interrelations between them. The student will understand the effect of this development on required professional competencies and the planning of the personal study path. Content Global Trends/Development of Society/Business Practices and National Culture/Changes in Work Place and Required Professional Competencies/Resulting Impact on Education (curriculum/personal study path). Method Lectures, workshops, learning assignment Assessment Exam, workshop, learning assignment Semester Period 1 Credits 2 3 ECTS (includes 0.75 credits EVAMK Multi-disciplinary Studies) AE1004 BASICS OF INFORMATION TECHNOLOGY AND WORD PROCESSING Objectives The student will learn the functions of operating system and he/she will be able to use specific programs. The student will be able to use e-mail and certain functions of word processing programs and to produce standardised documents. Content Windows98/GroupWise5/Word97. Method Lectures, workshops Assessment Examination Semester Period 1 Credits 1 1.5 ECTS AE1005 FOUNDATION OF PROFESSIONAL ABILITIES Objectives The student will create a general view of the main philosophical trends and of the definitions of knowledge and practice in terms of the Polytechnic system. The student will adopt views on the importance of professional ethics and moral standards in business. The student will become familiar with entrepreneurship. AA1005 Research and Development Content Concepts of Research and Knowledge/ Basics of Research/ Information Sourcing/ Library Services and Information Technology/ Development Project and Reporting/Statistical Methods used in Research. Method Lectures, workshops Assessment Examination Semester Period 2 Credits 2 3 ECTS AE1005 PROFESSIONAL GROWTH Content Learning Process/ Self-directiveness/ Learning Styles and Strategies/ Learning in Teams and Creative Problem Solving in Professional Growth. Method Lectures, essay Assessment Examination Semester Period 2 Credits 2 3 ECTS AE1500 BEING AN ENTREPRENEUR Objectives The student will understand the significance of personal internal entrepreneurial spirit in association with the operation of an organisation. The student will be able to assess and develop characteristics required by entrepreneurship and will learn the principles of business ethics to create one’s own standards. Prerequisites None Content Entrepreneurship in Various Organisations/Assessment of One’s Own Entrepreneurial Traits/Forms of Entrepreneurship and Building Up Business Network of Associates/ Business Ethics. Assessment Examination, self-assessment Semester Period 1 Credits 1 1.5 ECTS AE1501 FROM IDEA TO BUSINESS PLAN Objectives The student will be able to assess and prepare the necessary Documents required for starting a viable and customer-oriented business. The student will be able to compile a preliminary business plan and to develop different types of creative thinking techniques with the ability to employ these. Prerequisites None Content Client-Based Approach/Creating Ideas/ Market Analysis/ Profitability and Finance/Development of Client-Based Services and Products/Insurmountable Difficulties/Segmentation/Creating Positive Image/Strategies for Operations, Finance and Marketing in Relation to Starting a Business/Documents Required Method Lectures, case studies, team work, self-analysis of work methods and results, setting up a business implementation scheme Assessment Work portfolio, self-assessment, examination Semester Period 1 Credits 4 CR 6 ECTS AE1503 BUSINESS MATHEMATICS Objectives The student will become acquainted with mathematics and statistics as applied in practical business situations and will learn the phases of scientific research. The student will become acquainted with statistical research and principles of Probability distribution. Prerequisites None Content Business Application of Interest and Percentage Calculations/Phases and Measuring in Statistical Research/ Concept of Calculating Probability and Allocation of Principles of Distribution/ Statistical Basis for Research and Development. Method Contact teaching, exercises, computer-aided computations Assessment Demonstration of computation skills, examination Semester Period 3 Credits 2 3 ECTS AA1504 FÖRETAGSPRESENTATION Mål Att sätta sig in i det språkbruk som beskriver ett företag, dess bransch och olika processer. Metoder Introduktion, övningar, självständigt (muntligt och skriftligt) projektarbete, individuellt arbete Färdigheter Att både muntligt och skriftligt kunna presentera sitt företag och dess bransch för den besökande sakkunniga. Innehåll Företagets bakgrund, bransch, affärsidé, företagsform, produkter och produktion, organisation, marknader, framtidsutsikter, lönsamhet och resultat. Bedömning Bedömda muntliga och skriftliga presentationer, tentamen, aktivt deltagande Semester Period 3 Credits 1 CR 1.5 ECTS AA1505 COMPANY PRESENTATION Objectives The student will master the terminology required to describe companies, their associated operating processes, culture, general mission, line of business and other important aspects of a company. On completion of the course, the student will be able to confidently give a business presentation, both spoken and written. Prerequisites None Content Company’s Historic Background/Domestic and International Standing/Industry Sector/General Mission/ Company Culture/Company Type and Structure/ Products and production/Organisation Structure/Markets and Future Developments/ Graphic Presentation Method Lectures, practical exercises in giving company presentations, independent oral and written assignments, supervised self-study Assessment Spoken and written projects, written tests, continuous assessment Semester Period 1 Credits 1 1.5 ECTS AA1506 UNTERNEHMENSPRÄSENTATION Ziel Der Student/die Studentin ist mit einem Unternehmen und mit dessen verschiedenen Funktionen vertraut. Er beherrscht die für die Branche spezifischen Fachausdrücke. Methoden Einführungsvorlesung, gelenkte Übungen, selbständige Projektarbeit (schriftlich und mündlich), gelenktes Selbststudium Fertigkeiten Der Student/die Studentin ist fähig, den Betrieb für Sachverständige dieser Branche sowohl schriftlich als auch mündlich zu präsentieren. Inhalt Geschichte des Unternehmens, Tätigkeitsbereiche, Unternehmensform, Geschäftsidee, Produkte und Produktion, Organisation, Märkte und Zukunftsvisionen, sowie Rentabilität und Bericht über das Unternehmensergebnis Beurteilung Schriftliche Prüfung, Projektarbeit, Aktive Teilnahme am Unterricht Semester Period 3 Credits 1 CR 1.5 ECTS AE1502 REGULATIONS GOVERNING BUSINESS Objectives The student will develop judicial thinking and analytical skills to act as an entrepreneur in accordance with the rules and regulations. The student will be able to compare different types of enterprises and to apply the rules and regulations governing accounting and finance to business practices. The student will be familiar with the legalities in preparing and making a contract and with the law pertaining to legal obligation. Prerequisites None Content Legal Thinking/ Types of Enterprise in Relation to Taxation/Principal Rules and Regulations in Accountancy/Basics of Contract Law/Rules and Regulations Restricting Competition/Debt and Guarantees in Relation to Debt Method Lectures, legal case studies, exercises, team work Assessment Examination, portfolio, demonstration of ability to apply business law Semester Period 3 Credits 3 4.5 ECTS AE1600 PROCESS APPROACH IN BUSINESS Objectives The student will adopt the principles of process thinking and will understand the benefits of application to the customer. The student will understand the significance of different client groups involved in business operations and will be able to describe the operations of an organisation by preparing ‘a model’ of these operations and processes. Prerequisites None Content Customer Processes/ Public Relations/ Profiling Different Target Customer Groups/Statistics and Information Sourcing/Logistics in Relation to Profitability and Customer Satisfaction/ Purchasing in Domestic and International Markets/Negotiations/Warehousing and Transport/Accounting and Finance as Process Method Lectures, written material, lectures by business community representatives, visits to companies, team work, exercises Assessment Examination, demonstration of ability to apply said business skills Semester Period 3 Credits 3 4.5 ECTS AE1601 INFORMATION TECHNOLOGY AS A TOOL Objectives The student will be able to operate a personal computer in a MS-Windows environment and will be able to utilise the most common pc office applications. Prerequisites None Content Integrated Use of Applications as Required to Reach the Objectives. Method Supervised instruction and practice Assessment Examination, demonstration of ability to apply said computer skills for business purposes Semester Period 2 Credits 2 CR 3 ECTS AE1602 WORKING IN SIMULATED BUSINESS Objectives The student will form notions of the operating procedures on a practical level and will learn how to make use of information technology. The student will develop team working skills, people skills and communication skills in work environment. Prerequisites None Content Working in Customer Service and in Logistic Processes - eg Purchasing and Selling/ Customer Service and Liaison/Cash Flow and Processing Payments/ Recording Daily Business Transactions/Accounting for Inventory/Accounting for Payroll /Performance Indicators/General Office Procedures/Preparing Statements and Reports/ Spoken and Written Communication Method Orientation to and practical work in practice enterprise or workshops, supervisor teams, preparing portfolio Assessment Learning diary, customer feedback Semester Period 1 and 3 Credits 2 3 ECTS AA1603 KUNDSERVICE OCH KUNDKONTAKTER Mål Att klara sig i olika kundbetjäningssituationer och behärska det språkbruk som används i logistiska processer Metoder Introduktion, gruppövningar, övningar i språklaboratorium, arbete i ett övningsföretag Färdigheter Att kunna sköta kundbetjäning och kundkontakter muntligt och skriftligt. Innehåll undbetjäning med hänsyn till olika målgrupper. Telefonkontakter och skriftliga kontakter som anknyter till beställnings- och leveransprocesser. Bedömning Aktivt deltagande, portfölj, muntliga presentationer Semester Period 4 Credits 1 1.5 ECTS AA1605 KUNDENBEDIENUNG UND KUNDENKONTAKTE Ziel Der Student/die Studentin beherrscht verschiedene Situationen im Bereich der Kundenbedienung und kennt die wichtigsten sprachlichen Formulierungen zur Durchführung der logistischen Prozesse. Methoden Einführungsvorlesung, Sprachlaborübungen, Tätigkeiten in der Übungsfirma Fertigkeiten Der Student/die Studentin beherrscht schriftlich und mündlich verschiedene Situationen in der Kundenbedienung. Inhalt Kundenbedienung Telefonische und schriftliche Kontaktaufnahme im Rahmen der Importtätigkeiten, Bestellungs- und Lieferungsprozesse Beurteilung Aktive Teilnahme am Unterricht, Portefeuille mündliche Präsentationen Semester Period 4 Credits 1 1.5 ECTS AE1606 CUSTOMER DRIVEN PRODUCT DEVELOPMENT Objectives The student will be able to make by her/himself, and as a member of a group, innovative product decisions, as well as decisions concerning other parameters of marketing together with the client. Prerequisites Process approach in business Content Competitiveness/Marketing mixes/Quality of Goods, Services/Product Development Process/ Legal Issues - Legal Protection, Product Liability/Profitability Calculations/Cost Drivers/ Cost Centres/Product Costing/Activity Based Costing/Estimation on Product Life Cycle/Testing/ Test marketing and Launching New Product/Environmental Thinking Based on Life-Cycle Concept. Method Literature, Examination, team work, lectures Assessment Examination (pass/fail), team assessment, team output Semester Period 1 Credits 3 4.5 ECTS AE1607 WORKING IN SIMULATED BUSINESS/DEVELOPMENT OF PROCESSES Objectives The student will understand, how to analyse, plan and develop processes. The student will gain experience through managing a simulated enterprise, a project or a campaign. The student will be able to analyse follow-up information, to recognise areas for development in processes and to use his/her own knowledge on the sequential stages on the planning process. The student will understand the effect of change (e.g. internationalisation/export) on the processes. He/she will be able to act in the different phases of the development process. The student will be able to develop personnel resources in line with the objectives of the organisation. He/she will develop co-operation and interaction abilities. The student will be able to manage the communication and practices linked to export business in international markets. Prerequisites Working in Simulated Business Content Analyses as the Grounds for Planning and Development/Recruiting/Motivation and Development of the Personnel/Setting-up Export Functions/Finance/Communication in the Order-Delivery Process/Budgeting Process/Profitability/Planning Meetings Method Lectures, case studies, team work Assessment Continuous assessment, attendance, examination Semester Period 2 Credits 3 4.5 ECTS AA1608 EXPORTKONTAKTER (Perioden hör ihop med perioden ”Att arbeta i ett övningsföretag/utvecklingen av processer samt att skapa kundrelationer” ) Mål Att klara sig i exportverksamhet förekommande kontakter samt kommunikation förknippad med att skapa och upprätthålla kundrelationer. Innehåll Muntliga och skriftliga exportkontakter, att skapa och upprätthålla kundrelationer på den internationella marknaden enligt företagets mål och situation (mässa, direktreklam, säljbrev), att motta kundrespons och reagera på den. Semester Period 2 Credits 1 1.5 ECTS AA1610 EXPORTKONTAKTE Ziel Der Student/die Studentin beherrscht die zur Aufnahme und Durchführung der Exporttätigkeiten und zum Aufbau von Kundenbeziehungen notwendigen sprachlichen Rede-wendungen. Inhalt Schriftliche und mündliche Kontaktaufnahme im Bereich der Export- tätigkeiten,Kontaktherstellung und Kontaktpflege auf dem internationalen Markt (z.B. Messen, Direktmarketing und Verkaufsbriefe sowie Entgegennahme der Kundenreaktionen und eigene entsprechende Reaktion auf diese). Semester Period 4 Credits 1 1.5 ECTS AE4000 ESTABLISHING CUSTOMER RELATIONSHIP Objectives The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms. Prerequisites None Content Building Company Image/Planning, Implementation and Control of Promotion Method Examination, commissioned team assignments, implementation with languages. Assessment Examination (pass/fail), self-assessment, peer-assessment within and between teams, team output Semester Period 1 Credits 2 3 ECTS AE1612 INFORMATION PROCESSES Objectives The student will be able to recognise the information necessary for development work and will be able to transform the need for information into questions. The student will recognise different information sources and will be able to use them in a diverse way. The student will develop the skills to produce reports and to draw conclusions and write briefs. Content Information Sourcing/Principles of Critical Approach to Work Development/Use and Sources of Qualitative and Quantitative Information/Critical Approach to Information Sources/Information Users and their Needs/ Models and Frameworks in Research. Method Lectures, team work, exercises Assessment Examination, learning assignment Semester Period 3 Credits 3 4.5 ECTS AA1613 BUSINESS COMMUNICATION Objectives The student will be able to successfully handle different situations related to customer service and to master the essential terminology of logistic processes. On completion of the course, the student will be able to handle various aspects of export trade and successfully liaison at a business level with customers. Content Written and Oral Communication in Importing and Exporting/Creating and Maintaining Customer Relations in the International Market / Customer Service taking into consideration different Customer Groups/Communication and general Information Technology in relation to Importing/ Activities involved in Order and Delivery Processes. Method Lectures, practical exercises Assessment Examination Semester Period 2 Credits 1 1.5 ECTS AE4500 DEVELOPING CUSTOMER RELATIONSHIP Objectives The student will be able to create a development strategy for customer relationships on different customer groups. The student will be able to build a customer-based service system and use it in the business processes. The student will be able to assess the long term value of the customer relationship. Prerequisites Establishing customer relationship Content Designing the Customer Relationship Programme/Communication Methods in Support of the Development of Customer Relationships/Research on Customer Satisfaction and its Use/ Service System and Customer Relationship Programme as Competitive Advantage. Method Examination, workshop based on team work in Establishing Customer Relationships Assessment Examination (pass/fail), self-assessment, peer-assessment within and between teams, team output Semester Period 3 Credits 2 3 ECTS AA4501 SOM VÄRD OCH GÄST Mål Att förstå vikten av att upprätthålla och utveckla kundrelationer samt betydelsen av kommunikation. Innehåll Inbjudan, program, att motta och ta hand om gäster, att presentera företagets processer, tal, kvällsprogram, uppföljning. Semester Period 4 Credits 1 1.5 ECTS AA4503 EMPFANG AUSLÄNDISCHER GÄSTE Ziel Der Student/die Studentin kennt die Bedeutung der Kundenkontakte und deren Entwicklung. Er/Sie beherrscht den dazu erforderlichen Sprachgebrauch. Inhalt Einladungen, Programm, Empfang der Gäste, Beratung und Präsentation der Unternehmensfunktionen, Reden, Abendprogramm, Nachpflege der Kundenkontakte z.B. Dankesbriefe. Semester Period 4 Credits 1 1.5 ECTS AE4504 GRAPHIC DESIGN Objectives The student will learn the basics of computer aided graphic design. He/she will be able to use an illustration program and a publishing program. Content CorelDraw 8.0/PageMaker 6.5/Layout/Use of Colours/ Producing Printed Material Semester Period 2 Credits 2 3 ECTS AE4505 DESIGN MANAGEMENT Objectives Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences. Content Design Management and Competitive Edge/Corporate Culture and Corporate Message, Identity, Profile and Image/Design Management-Process/Role of Product/Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image. Semester Period 2 Credits 2 3 ECTS AE4506 IT APPLICATIONS IN MONITORING COMPANY PERFORMANCE Description will be available for 2001 – 2002 AE4507 CLIENTS, VALUES AND LIFE-STYLES Objectives The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles. Content Historical Development of Society/Buyers and Their Social and Psychological Profile/Buying Process/ Organisational Buying Process. Semester Period 4 Credits 2 3 ECTS AE2000 SELF-KNOWLEDGE AND INTERACTION Objectives The student will be able to recognise one’s own skills and to set development goals. The student will have the ability to balance the personal goals and the goals of the organisation. The student will be able to use interpersonal skills in order to create an open and creative working environment that will be result-effective. The student will develop presentation skills needed in business. Prerequisites None Contents Overall Self-Development/Self-Assessment/Personal Communication and Presentation Skills/Problem Solving and Decision Making Skills/ Mental and Physical Well-being/Group Dynamics: group behaviour, decision making, communication within the group, team work, developing and managing team organisation Method Role play, exercises, portfolio Assessment Written reports Semester Period 3 Credits 1 1.5 ECTS AE2001 LEADERSHIP AND SUPERVISORY SKILLS Objectives The student will understand the meaning of leading, supervising and managing. The student will have the ability to organise human resources and to lead and manage employees. The student will understand the importance of motivation and the significance of organisational culture. Content Organisation of Human Resources/Management Techniques/Supervising Systems/ Developing Supervisory Skills/Leadership and Human Resource Management/Organisational Culture and Management Semester Period 4 Credits 2 3 ECTS AE2500 EMPLOYMENT RELATIONS AND LEGISLATION Description will be available for 2001 – 2002. AE2501 CAREER STRATEGY AND NEW EMPLOYMENT ALTERNATIVES Objectives The student will be able to set his/her own goals for development. He/she will be aware of the current and future opportunities in business life. Content Flexible Career and Life-long Development/Marketing One’s own Expertise and Personal Networking/ Facing and Managing Change/ Different Alternatives for Employability. Semester Period 3 Credits 2 3 ECTS AA2502 MOT NYA UTMANINGAR Mål Att bli medveten om sina resurser och kunna berätta om dem och lära sig att marknadsföra sitt kunnande. Innehåll Ansökningsmaterial t.ex. CV och ansökan, simulerade intervjuer, nonverbal kommunikation, självanalys. Credits 1 1.5 ECTS AE2504 APPLYING YOUR TRAINING TO SERVE COMMUNITY Objectives The student will improve the understanding of the varied dimensions of professional skills and will be able to make use of one’s professional abilities. Prerequisites None Method Tutoring, Student Association post, post in some other association Special notes Method and credits must be agreed on prior to the commencement of the course. In Year 1 the student may obtain one credit by attending Tutor Training. Semester Period 1 Credits 1 + 1 1.5 +1.5 ECTS AE2505 CONSULTATIVE WORK METHODS Objectives The student will improve his/her ability to work as an expert and as a consultant in different organisations. The student will be able to choose the appropriate consultative style in various situations. The student will improve his/her consultative skills and be able to apply the working method to team work and problem solving. Prerequisites None Content Different Forms of Consulting/Client-Oriented Approach in Consulting/Key Skills in Consulting/ Consulting Process/Intervention Styles and Their Use/Developing Consulting Skills Method Lectures, literature, exercises, role play, consulting plan based on a case. Assessment Consulting plan/self-assessment/peer-assessment on exercises Semester Period 2 Credits 2 3 ECTS AE9000 COMPANY PLACEMENT I Objectives Application of theory to real life work situations. The student will have a Placement Diary and will be given a placement assignment to analyse on-the-job learning. Method Placement orientation, personal placement plan, approved placement of at least 9 weeks duration, placement diary, assignment, final placement seminar. Students with company placement abroad are recommended to take the optional course on Preparing for Company Placement. Semester Effective Period 3/Year 1 To be completed by end of Period 2/Year 2 Credits 8 – 12 12 – 18 ECTS Note Company Placement II Towards the end of the studies Credits 8 – 12 12 – 18 ECTS AA7302 ATT FÖRBEREDA SIG FÖR ARBETSPRAKTIK Mål Att aktivera sina språkkunskaper och öka sina färdigheter att uttrycka sig. Innehåll Presentationer, hälsningar, artighetsfraser, fritid, studier, presentationer av hemort och hemland, familj och vänner. Kundbetjäning, aktuella frågor. Semester Period 3 Credits 1 1.5 ECTS AA7304 VORBEREITUNG FÜR DAS ARBEITSPRAKTIKUM Ziel Die vorhandenen Sprachkenntnisse zu aktivieren und die Sprachbereitschaft zu fördern. Der/die StudentIn ist bereit, seine Sprachkenntnisse anzuwenden und kann sich in verschiedenen Situationen kommunikativ behaupten Inhalt Sich vorstellen, Begrüssungen, Höflichkeitsformulierungen, Freizeit, Studium, über den Heimatort und Finnland berichten, Familienverhältnisse und Freundschaften, Besorgungen machen und Kundenbedienung in verschiedenen Situationen, über aktuelle Themen sprechen Semester Period 3 Credits 1 1.5 ECTS AE3000 STRUCTURE AND FUNCTIONING OF FINNISH ECONOMY Objectives The student will know the structure and development of the Finnish economy and the national and international factors influencing economic development. The student will also understand the significance of the EU membership to the Finnish economy. The student will be able to follow and analyse economic development in relation to individuals, organisations and business areas. Prerequisites None Content Structure and Resources of Finnish Economy/Business Cycles/Inflation and Unemployment/Money and Currency Markets/Public Finance and Economic Policy/Economic Growth/Environment and Welfare. Method Lectures and workshops, learning assignment, basic concepts test, examination Assessment Basic concepts test 10 %, examination 40 % Learning assignment and workshops 50 % Semester Period 2 and 4 Credits 2 3 ECTS AE3001 INTERNATIONALISATION CASE SEMINAR Objectives The student will become familiar with international business and different types of operations in the international business environment. He/she will understand the opportunities and threats existing in the international business environment. The student will develop skills to make decisions in international business. Content Phases and Areas of Internationalisation Studieresa 1 sv Ingår som 1 studievecka i helheten “Internationell affärsverksamhet” (2 sv) Innehåll Reseplan, researrangemang, reseprogram, presentationsmaterial, kontakter, presentationer och tacktal, reserapport samt tackbrev. Att komma överens om praktiska arrangemang. STUD Excursion abroad 1 CR This is a (1 CR) section of the (2 CR) course in Internationalisation case seminar / excursion. Semester Period 3 Credits 2 3 ECTS AE3500 GLOBAL ECONOMY Objectives The student will be familiar with different regional economic areas, their features and with the different forms of international co-operation. The student will be able to acquire, analyse and use information in relation to an organisation. The student will understand the increasing significance of globalisation to Finland. Prerequisites Structure and Functioning of Finnish Economy Content World trade: Current Situation and Future Visions, Key Countries and Economic Areas/Foreign Trade – Causes and Consequences/ Free Trade/ Protectionism/ Growth/ Environment and Welfare/Regional and Global Integration/International Money and Currency Markets/International Capital Flows/International Economic Organisations/Finland in European Union. Method Lectures, group discussions, written report Assessment Examination, participation in discussion groups, written report, presentation Semester Period 1 Credits 2 3 ECTS AE3502 CULTURAL CROSSINGS Objectives The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one’s action. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills in different cultural environments. Prerequisites None Content Typical Features in Both the Finnish Culture and the Major Global Cultures/Cultural Structure and Dimensions/How Does Culture Mould a Person?/Cross-Cultural Communication/Working in Multi-Cultural Groups/Professional Cross-Cultural Negotiations/Living in Another Culture Method Examination, lectures (guest lecturers), exercises in cross-cultural communication Assessment Examination 30 %, learning diary and exercises 70 % Semester Period 2 Credits 2 3 ECTS AE3503 LEGAL ENVIRONMENT Objectives The student will know the main principles of the Finnish legal system, the structure of international law and private international law. The Student will be familiar with the Community Law. The student will understand the legal problems concerning international co-operation. The student will learn to be aware of the legal risks and to seek for expert help when Prerequisites None Content Most Essential Legal Systems/Structure of International Law and Private International Law/ Legal Sources of Community Law and Their Relevance to Finnish National Law/Legal Procedure in Finland Method Lecture, case studies, self-study Assessment Examination 60 %, case studies 40 % Semester Period 1 and 4 Credits 2 3 ECTS AE3505 HIGHLIGHTING TARGET MARKET Objectives The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the target market selected, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis. Prerequisites None Content Choosing Target Market/Carrying Out Market Research Method Team work, independent work, report, potential commissions by companies Assessment Report, presentation Semester Period 3 Credits 2 3 ECTS AE3506 INTERNATIONAL BUSINESS OPERATIONS Objectives The student will deepen his/her understanding of different types of operations in the international business environment. He or she will learn to assess the advantages and disadvantages of different operation modes in relation to the objectives of international business and to the target market. The student will be able to compile an integrated and reasonable internationalisation plan. Prerequisites None Content Aims for Internationalisation/Choice Process for Target Market/Evaluation of Different Forms of International Operations/Internationalisation as a Process. Method Lectures, Internationalisation Plan (potential Development Project) Assessment Internationalisation Plan, argumentation Semester Period 1 and 4 Credits 2 3 ECTS AE3507 FINNISH SOCIETY Objectives The student will become familiar with the main features and actors in the Finnish cultural, economic and political life. The student will deepen his/her knowledge about the Finnish society and way of life and the Finnish business environment. Content History/Political and Social Systems/Economy/Main Business Sectors. Semester Period 1 Credits 2 3 ECTS AE5000 FROM STRATEGIES INTO PRACTICE Objectives The student will form an understanding of the strategic management in the business operations. He/she understands the principles of strategic positioning and knows how to use the basic tools of strategic analysis. The student can formulate strategic objectives and relate them with strategy implementation and operative plans. Content The Basic Principles of Strategic Thinking and Dimensions of Strategic Management/Corporate Visions/Strategy Positioning/Key Dimensions of Strategic Management Process: Strategic Analysis, Strategy Formulation, Implementation and Control/ The Importance of Extensive Strategic Analysis for Setting Realistic Strategic Objectives/ Best Practices to Carry out External and Internal Strategic Analysis/Case: Analysis, Formulation and Implementation/ The Implementation will connect Strategic Objectives with Action Plans and Budgets. Method Lectures, workshops, assignment Assessment Examination, workshop, assignment Semester Period 3 Credits 3 4.5 ECTS AE5516 FINANCE Objectives The student will understand the importance of financial decisions and is able to plan the finance of a SME including capital structure decisions. He/she is able to identify the possible sources of funding and understand the importance of funding through trading. The student will understand the money tied up in working capital and is able to solve capital budgeting problems. The student is able to understand the difference between financial and cash flow statements. The student is prepared to negotiate with financiers. Prerequisites From Idea to Business Plan recommended Content Planning the Short and Long Term Finance of a Company/Securing the Necessary Funds for Operations (cash management)/Analysis and Comparison of Financial Instruments and Sources of Funding/Capital Structure/Financial Statements/Cash-flow Statements/Working Capital/Capital Budgeting and Financial Decisions, Negotiations with Financiers. Method Lectures, exercises, case study, company visit, visiting lecturer Assessment Exercises 20 %, case study discussion 20 %, test results 60 % Semester Period 3 Credits 2 3 ECTS AE5500-5 DEVELOPMENT PROJECTS Objectives The student will be able to plan and/or implement a development project. The project will deepen and apply the skills previously acquired and will also reinforce the relations with business life. Content Will be agreed upon according to each project. AE5513 MARKETING RESEARCH AS MANAGEMENT TOOL Objectives The student will be able to gather and analyse information and draw conclusions. She or he will be able to analyse operations of the company environment. The student will know the principles of marketing research. She/he will be able to acquire information by various methods and will be able to analyse information compiled by using statistical ADP-programs. Prerequisites Orientation: Foundation of Professional Abilities (Mathematical and Statistical Applications to Professional Business Operations Content Sources of Information for Research and Analyses/Use of the Sources: Research Methods (eg. the Main Principles of Quantitative and Qualitative Methods), the Phases of Research, Sampling Methods, Practical Measures, the Analysis of Information, Drawing Conclusions, Interpretation and Use of Information/Processing and Analysing Information (Multivariate Analysis, SPSS-Statistical Program)/Future Visions/Outline of Activities in Situations with Different Risks and Probabilities, Forecasts and Potential Scenarios. Method Prior reading list, lectures, case, task for simulated business, commissioned assignment by a business, visit. Assessment Examination, portfolio, case Self-assessment, team-assessment, team output Semester Period 1 and 3 Credits 2 3 ECTS AE5517 RISK MANAGEMENT Objectives The student will acquire a holistic view of the company operations and risks relating to processes and various activities. The student will identify appropriate risk management methods and will be able to make a risk management plan. The student will understand the economic importance of risk taking and managing the risks. Prerequisites (From Idea to Business Plan recommended) Content Holistic Survey and Analysis of the Risks of a SME in Relation to the Business Strategy and Operation/Risk Management Methods/Risk Management Strategy/Risk Management Plan Method Literature, lectures, assignment risk management plan, seminar Assessment Group assessment on portfolio (notes, risk management plan, information sources, seminar participation, team self-assessment, peer-assessment Semester Period 4 Credits 2 3 ECTS AA5001 FRAMGÅNGSRIKA FÖRHANDLINGAR Mål Att tillägna sig olika sätt att uttrycka, motivera och argumentera för sina åsikter samt kunna aktivt lyssna och ställa frågor, att självständigt kunna sköta dokumenteringen av möten och förhandlingar samt uppträda naturligt och övertygande. Innehåll Att planera och genomföra samt dokumentera och rapportera om möten och förhandlingar. Att finslipa de studerandes förmåga att kommunicera och uppträda. Semester Period 2 Credits 1 1.5 ECTS AA5002 MEETING AND NEGOTIATION SKILLS Objectives The students will acquire the skills to express, defend, request, actively listen to, and argue about, opinions and will be able to independently handle documentation concerning meetings and negotiations in a confident businesslike manner. Content The Language of Meetings and Negotiations/Improving Presentation Skills, Planning and Simulating a Meeting or a Negotiation Using All the Working Aids Available to Perform this Work in a Competent Manner. Semester Period 1 Credits 1 1.5 ECTS AA5003 ERFOLGREICHE VERHANDLUNGEN Ziel Der Student/die Studentin erwirbt sprachliche Alternativen um seine Meinung zu äußern, zu verteidigen, zu fragen, aktiv zuzuhören und seine Meinung zu begründen. Er/Sie ist in der Lage, selbständig eine Konferenz zu organisieren, ist vertraut mit den zu einer Verhandlung gehörenden Dokumenten und kann natürlich und überzeugend präsentieren. Inhalt Sprachgebrauch in Verhandlungssituationen, Ankündi-gungen/Einladungen, Protokollführung, Verhandlungs-technik, Planung, Verwirklichung und Dokumentation der Verhandlungssituation. Semester Period 2 Credits 1 1.5 ECTS AA5508 ORGANISATION I OMVANDLING Mål Att sätta sig in i teman som behandlar ekonomiska och samhälleliga förändringar samt utnyttja de centrala medierna på språkområdet. Innehåll Att diskutera orsaker till de ekonomiska och samhälleliga fenomenen och deras konsekvenser. Semester Period 3 Credits 1 1.5 ECTS AA5509 THE CHANGING WORLD Objectives The students will become familiar with English texts dealing with economic, social, cultural difference and change through comprehension of quality media from the English-speaking world. Content Discussing economic and social issues and their future implications and interrelations. Credits 1 1.5 ECTS AA5511 INTERN OCH EXTERN KOMMUNIKATION Mål Att kunna utnyttja medier ändamålsenligt och producera kommunikativt material för intern och extern kommunikation speciellt i organisationsförändringar och kriser. Innehåll Intern och extern kommunikation, t.ex. personalmeddelande, pressrelease, resumé, rapport, muntligt referat, presskonferens. Credits 1 1.5 ECTS AA5512 INTERNAL AND EXTERNAL COMMUNICATION Objectives The students will be able to communicate effectively using different media and to produce material for both internal and external communication, especially in times of change and crisis. Content Internal and External Communications, e.g. Staff Memos/Press Releases/Reports/Written and Oral Summaries/Briefings/Press Conferences Semester Period 3 Credits 1 1.5 ECTS AA5521 ACADEMIC WRITING Objectives The student will acquire good skills in using the specialised language needed in writing reports and thesis .They will also learn the different stages of the writing process and the main principles of academic writing. The student will be able to structure his/her own research and writing activities. The student will develop his/her skills regarding the research and writing processes of a research paper. Content Writing Process/Main Principles of Academic Writing/Text Types/Causal Analysis/Problem Solving/Argumentation/Summarising/Coherence Semester Period 3 Credits 1 1.5 ECTS AE5506 DEVELOPING INFORMATION SYSTEMS Objectives The student will understand the meaning of information as part of company’s planning and follow-up process. The student will recognise development needs and he/she will be able to set goals for IT-development from the business operations’ point of view. Content IT-Systems/Development of an IT-Application/Business Re-engineering/Management Systems/IT-Technology and its Possibilities. Credits 2 3 ECTS AE5507 STRUCTURAL CHANGE AND CRISIS Objectives The student will be able to recognise and interpret both internal and external signals of change. He/she will be able to understand juridical, economic, social and psychological consequences caused by change. The student will recognise the most typical structural change and crisis situations in an organisation. He/she will be able to react each change in a correct way. Content Basics of Corporate Analysis/Organisation’s Structural Change such as rapid growth, internationalisation, merger, re-engineering, bankruptcy and Their Causes and Consequences/ Crisis in an Organisation/ Controlled Action in Change and Crisis. Semester Period 4 Credits 2 3 ECTS AE5514 DEVELOPING QUALITY CONTROL SYSTEM Description will be available for 2001 – 2002 AA5515 QUALITY AND THE ENVIRONMENT This course is supportive to the Developing quality control system -course. Objectives The students will become familiar with English texts dealing with international quality assur-ance and/or environmental systems and be able to apply them as a commitment to a company. Content Working on English Material Package used in the Quality and Environment Course, in conjunction with the Lecturer of that course. Credits 1 1.5 AE5519 FOCUSING ON FUTURE Objectives The student will develop his/her skills to identify alternative scenarios using the past and current information on a company, an economy or an international economic organisation. The student will develop his/her ability to analyse different trends and to design alternative scenarios. Content Research Methods/ Deepening of Future Visions from the point of view of a Company and a Field/Institutes Researching Future/Designing a Scenario for a Company or for a Field. Semester Period 3 Credits 2 3 ECTS AE5520 MATHEMATICAL MODELING AND PROBLEM SOLVING Description will be available for 2001 – 2002. AE5510 MANAGING INFORMATION FLOW AND MANAGING CHANGE Description will be available for 2001 – 2002 SPECIALISATION STUDIES IN ESPOO AE61 INTERNATIONAL BUSINESS-TO-BUSINESS MARKETING 20 (22) CR (Managing International B-to-B Interaction, Relationships and Networks) The student will be able to plan and execute b-to-b marketing in different market areas and in different cultural environments as part of business processes. He/she will understand the significance of internal and external communication and the impact of culture in communication. He/she will develop his/her communication and negotiation skills. The student will be able to seek and analyse information on different market areas. He/she will know how to create and develop customer relations, and will understand that customer relationship covers the entire supply chain. The student will become familiar with the principles of partnership and networking. The student will be able to successfully administer sales and bid management - preparing and managing the bids, sales negotiations, closing the sales, assessing customer profitability. AE6100 STRATEGIC MARKETING IN INTERNATIONAL MARKETS Objectives The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets. Prerequisites None Content Strategic marketing plan/ its connection to strategies at company level and to competitive advantage at business level./ Growth strategy and degree of adaptation for target markets and key accounts./ Implementation of marketing strategies within the business-to-business context with integrated marketing decisions. Method TBA Assessment TBA Semester Period 1 Credits 2 3 ECTS AE6101 ASSESSING AND DEVELOPING INTERNATIONAL CUSTOMER PROCESSES Objectives The student will deepen his/her understanding of customer relationships and their management. The student will be able to develop his/her understanding of planning, evaluating and developing customer processes and the usage of related IT-systems. The student will develop his/her abilities to work as key account manager. Prerequisites None Content Key account management / Customer process; value chain at organisation level and at operational level /Management and marketing information systems as process management tools/ Information systems for customer relationship management/ Performance productivity and profitability / Performance and quality indicators / benchmarking / Profitability of customer relationships. Method TBA Assessment TBA Semester Period 1 Credits 4 6 ECTS AE6102 PROJECT MANAGEMENT Objectives The student will become familiar with the principles of project management. He/she will be able to plan and manage projects. Prerequisites None Content Project practices according to the ISO 10006 Guidelines For Project Management – standard / Selecting the project and negotiating the project agreement / Project management; time- resource- and cost management / Project risk management / Internal and external communication related to project / Development of project organisation. Method TBA Assessment TBA Semester Period 1 Credits 2 3 ECTS AE6103 RESEARCH METHODS SUPPORTING BUSINESS-TO-BUSINESS MARKETING Objectives c The student will become familiar with different qualitative research methods and the possibilities and restrictions related to different methods. The student will deepen his/her knowledge of one particular research method and use it in research related to b-to-b marketing. Prerequisites None Content Defining and narrowing research problem / Selecting sources of information / Qualitative research methods and their utilisation / Research practices. Method TBA Assessment TBA Semester Period 1 Credits 2 3 ECTS (AE4500 DEVELOPING CUSTOMER RELATIONSHIP ) For 1997 students the course is compulsory, prior to specialisation studies. For 1998 students the course is compulsory as specialisation studies. Course description, see AE4500. AE3502 CULTURAL CROSSINGS Course description, see One world – many markets/AE3502. Credits 3 ECTS AE6110 B-TO-B MARKETING COMMUNICATION Objectives The student will become familiar with the special features of international b-to-b marketing communication at both theoretical and practical levels. The student will be able to utilise both communication mix and communication process within international communication in multicultural operating environment. He/she will understand the role of publicity and communication in global PR. He/she will understand the significance of partnership and network concepts and the restrictions imposed by competition law on the global markets. Prerequisites None Content Strategic b-to-b marketing communication / B-to-b marketing communication mix / Publicity / communication / public relations / sponsoring/ Networking / Competition law. Method TBA Assessment TBA Semester Period 2 Credits 2 3 ECTS AE6111 SALES NEGOTIATIONS Objectives The student will be familiar with factors contributing to successful sales in international context and will develop skills in sales negotiations. The student will be familiar with the multicultural negotiation process and negotiation strategies and will be able to develop his/her personal negotiating style. Prerequisites None Content Planning international b-to-b negotiations / Managing the negotiating process (opening, signals, argumentation, negotiation, closing sales / Post sales work) / consultative selling. Method TBA Assessment TBA Semester Period 2 Credits 2 3 ECTS AE6120 SUCCESSFUL SALES PRACTICES Objectives The student will develop his/her understanding of sales as a process, including information sourcing, pricing strategies and practices, bid management and contracting in the global market. He/she will become familiar with the practices and documentation related to the supply chain and will be able to take into consideration the requirements of effective and economical operations and good customer service accordingly. Prerequisites None Content Customer information sourcing as process / pricing strategies and policies / cost factor in pricing for global markets / bidding process and its management / trade within the EU / financing exports / imports / financial risks management /documentation / customs procedure / distribution and related risks in foreign trade. Method TBA Assessment TBA Semester Period 2 Credits 4 6 ECTS AE73 OPTIONAL STUDIES RELATED TO INTERNATIONAL B-TO-B MARKETING Optional studies are available as study entities covering special areas of activities. The student may choose whole entities, some courses from several entities, or their substituting studies, according to his/her personal study plan. AE7320 ENVIRONMENTAL MARKETING Objectives The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing. Prerequisites None Content Concept of environmental marketing: strategies, objectives, tools / Regulation and ethical norms governing environmental marketing / environmental marketing plan / performance measurement. Method TBA Assessment TBA Semester Period 3 Credits 2 3 ECTS AE7306 ECOMMERCE Objectives The student will understand the possibilities and challenges opened up to business by the electronic commerce and the ways eCommerce changes (and does not change) business. Prerequisites None Content What is electronic commerce? / The impact of electronic commerce to business processes / the challenges of electronic commerce / value creation (organisations from different branches) / success factors / future / The methods of electronic trade / matters to be considered in implementation / eMarketing. Method TBA Assessment TBA Semester Period 3 Credits 2 3 ECTS AE7322 BALANCED SCORECARD Objectives The student will be familiar with Balanced Scorecard as a tool to monitor and manage company performance and to communicate strategy. He/she will understand how B.S. can be used to clarify strategy, to build consensus in the management team and to implement strategic change. He/she will be able to use B.S. to follow-up company performance against set targets. Prerequisites None Content Balanced Scorecard / strategic performance management / indicators / implementation / information system. Method TBA Assessment TBA Semester Period 4 Credits 2 3 ECTS AE7333 DESKTOP AND PUBLISHING PROGRAMS Objectives The student will be familiar with desktop and publishing programs. He/she will be able to produce and modify both pictures and drawings. The student will be able to produce a publication with pictures and text. Content Picture elements/Colours/Cutting and Layout/Depth/From Idea to a Printable File/ Graphic Programs. Semester Period 4 Credits 2 3 ECTS AE7323 BRAND MANAGEMENT Objectives The student will become familiar with the concepts of brand management. He/she will be able to plan, develop and maintain brands in international markets. Prerequisites None Content Brand – what makes a brand strong? / Brand identity, brand strategies / brand management / brand building / measuring brand. Method TBA Assessment TBA Semester Period 3 Credits 2 3 ECTS AE7324 INTERNATIONAL ADVERTISING Objectives The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute advertising campaign and to assess the success of a campaign. Prerequisites None Content Advertising in b-to-b markets / objectives, channels, costs / supernational vs cultural sensitive advertising / competition and profile-build-up / choise of advertising agency (global vs. local), assignment / cooperation / follow-up. Method TBA Assessment TBA Semester Period 3 Credits 2 3 ECTS AE7325 TRADE FAIR – PROJECT Objectives The student will participate in planning, executing and supervising a Trade Fair project with the client / partner organisation. Prerequisites None Content Trade Fairs – commercial objectives / Planning and budgeting trade fair project / Building trade fair stand / product promotion at the stand / after sales marketing / Costs and benefits / follow-up. Method TBA Assessment TBA Semester Period 3 Credits 2 3 ECTS AE4505 DESIGN MANAGEMENT Course description, see Business Processes /AE4505 Credits 3 ECTS AE4504 GRAPHIC DESIGN Course description, see Business Processes /AE4504 Credits 3 ECTS AE5510 MANAGING INFORMATION FLOWS AND MANAGING CHANGE Course description, see Developing Business Operations and Managing Change/AE5510 Credits 3 ECTS AA5511 INTERN OCH EXTERN KOMMUNIKATION Course description, see Developing Business Operations and Managing Change /AA5511 Credits 1.5 ECTS AA5512 INTERNAL AND EXTERNAL COMMUNICATION Course description, see Developing Business Operations and Managing Change /AA5512 Credits 1.5 ECTS AE3505 HIGHLIGHTING A TARGET MARKET Course description, see One world – many markets/AE3505 Credits 3 ECTS AE7326 RUSSIA AS TARGET MARKET Objectives The student will become familiar with the essential features of Russian business environment (economic, commercial, cultural, legal). Prerequisites None Content Russian market economy / business culture in Russia / export marketing to Russia / financing / logistics / risk management / judicial issues / organisations related to trade with Russia. Method TBA Assessment TBA Semester Period 4 Credits 2 3 ECTS AE7327 THE BALTIC COUNTRIES AS A TARGET MARKET Objectives The student will understand the role of Baltic states in the economy of the Baltic Rim and the special features of each country. Prerequisites None Content Economies / from the Hanseatic League to EU – a historical review / cultural features / how to do business in the Baltic countries? Method TBA Assessment TBA Semester Period 3 Credits 2 3 ECTS AE7328 PURCHASING PROCESS, IMPORTING AND DELIVERY CHAIN MANAGEMENT Objectives The student will understand the role and importance of purchasing process in business. The student will improve his/her skills in purchasing. He/she will become familiar with the practices related to importing. The student will improve his/her knowledge of different distribution channels and will be able to select the most suitable one. The student will understand the different ways to support and to build-up sales and marketing through different distribution channels and will be able to make the channels work for the set goals. Prerequisites None Content Purchasing process / objectives and financial impact / interaction with other processes / purchasing strategies and policies / measuring performance / purchase negotiations / supplier evaluation / partnership / delivery chain management. Method TBA Assessment TBA Semester Period 3 Credits 4 6 ECTS AE7314 MANAGING RISKS IN INTERNATIONAL MARKETING Objectives The student will be able to analyse risks and opportunities in international trade and reduce risks through planning of international marketing, strategic entry options and international operations in accordance with risk management principles and means. Content Exploration of Challenges in the International Operating Environment in View of Company Marketing Strategy and Internal Organisation/Ability to Use Market Information/Operational Performances and Marketing Decisions/ Adapting Risk Management Process to Issues Explored. Semester Period 1 and 3 Credits 2 3 ECTS AE7315 MANAGING RISKS IN INTERNATIONAL HUMAN RESOURCE MANAGEMENT Objectives The student will be able to evaluate sources of labour within the EU, to identify major constraints in employment law and to assess the long term profitability with the help of Human Resources Accounting. The student will understand the importance of ‘life-long learning’ and will be able to identify and manage risks in recruitment and selection. The student will be able to analyse cultural differences and problems confronted with expatriate staff. Content Sources of Labour, Remuneration and Social Chapter/ Employment Law/ Manpower Planning/Human Resources Accounting/ Life-long Learning Programmes/Special Risks with Expatriate Staff: Risks in Recruitment and Selection, Cultural and Ethical Values, Working Patterns and Working Environment. Semester Period 2 and 4 Credits 2 3 ECTS AE7316 MANANGEMENT OF INTERNATIONAL FINANCIAL RISKS Objectives The student will acquire understanding of international finance and financial risks and of their management compared to domestic finance. The student will acquire an understanding of company risk management policy and risk management strategy and of the importance of risk taking. He/she will be able to identify, measure and communicate financial risk and make suggestions and give advice on how to manage them. Content Risk Taking Policy Stated in Company Strategy/Differences in International and Domestic Finance and Use of Risk Management Methodologies/Main Categories of Financial Risk: Counterparty (including Credit Risk), Funding, Derivatives (the basics), Interest Rate, Currency, Risks Due to Introduction of EURO. Semester Period 1 and 4 Credits 2 3 ECTS AE7317 MANAGING RISKS IN ACTIVITIES AND PROJECTS (INCL. IT RISKS) Objectives The student will be able to understand the business processes and identify risks involved in processes, activities and projects, IT and electronic trading also in international context. The student will be able to use techniques and methods in planning and organising work, and will be able to identify and understand the importance of management, exchange of information, and communication factors. Content Planning and Organisation of Work (Microsoft Project)/Co-ordination of Human, Physical and Financial Resources in Carrying Out Activities and International Projects/Review and Monitoring: Value Analysis, Systems Analysis; Performance Standards and Indicators; Impact on Technology; Activity Based Accounting; Incompatibility of IT Systems and Programmes of International Partners, Year 2000 Problems in different countries/Risks in Extranets and Internet, Electronic Trading. Semester Period 2 and 4 Credits 2 3 ECTS AE7318 RISKS IN THE OPERATING ENVIRONMENT Objectives The students will be able to understand and evaluate the risks both in national and international operating environments. The student will be able to take these risks into account in planning and decision making. Content Economic Systems/Exchange Rates /Trade Policies/Culture/ Environmental Risks: Environmental Damage and Social Responsibilities, Regulatory Controls and Law Relating to Environment, Sustainable Development and Environmental Accounting/Technological Risks/Political Risks. Semester Period 1 and 3 Credits 2 3 ECTS

8.4.0.1   AE10 MULTI-DISCIPLINARY SKILLS AND CHANGING SOCIETY

8.5 RELATIONSHIP MARKETING MANAGEMENT STUDIES IN HYVINKÄÄ-INSTITUTE

The convergence of computing and telecommunication technologies has completely transformed the basis by which relationships are established and maintained between enterprises, their markets and customers. In the Relationship Marketing Management studies third year students focus on the latest techniques which are of important value in the design, implementation and control of customer-focused, business to consumer marketing.

8.5.0.1   COMPULSORY STUDIES 21 CR

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