8.5 RELATIONSHIP MARKETING MANAGEMENT STUDIES IN HYVINKÄÄ-INSTITUTE

The convergence of computing and telecommunication technologies has completely transformed the basis by which relationships are established and maintained between enterprises, their markets and customers. In the Relationship Marketing Management studies third year students focus on the latest techniques which are of important value in the design, implementation and control of customer-focused, business to consumer marketing.

8.5.0.1   COMPULSORY STUDIES 21 CR

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