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| 4.2.5.2 CURRENT ISSUES 8 CR |
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| AE7320 Environmental Marketing 2 CR |
Objectives The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.
Content Concept of Environmental Marketing: Strategies, Objectives, Tools / Regulation and Ethical Norms Governing Environmental Marketing / Environmental Marketing Plan / Performance Measurement.
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| AE7306 eCommerce 2 CR |
Objectives The student will understand the possibilities and challenges opened up to business by the electronic commerce and the ways eCommerce changes (and does not change) business.
Content What is Electronic Commerce? / Impact of Electronic Commerce to Business Processes / Challenges of Electronic Commerce / Value Creation (organisations from different branches) / Success Factors / Future / Methods
of Electronic Trade / Conciderations in implementation / eMarketing.
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| AE7333 Desktop and Publishing Programs 2 CR |
Objectives The student will be familiar with desktop and publishing programs.
He/she will be able to produce and modify both pictures and drawings.
The student will be able to produce a publication with pictures and text.
Content Picture elements / Colours / Cutting and Layout / Depth / From idea to a
Printable File / Graphic Programs
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| AE7322 Balanced Scorecard 2 CR |
Objectives The student will be familiar with Balanced Scorecard as a tool to monitor and manage company performance and to communicate strategy. He/she will understand how B.S. can be used to clarify strategy, to build consensus in the management team and to implement strategic change. He/she will be able to use B.S. to follow-up company performance against set targets.
Content Balanced Scorecard / Strategic Performance Management / Indicators / Implementation / Information System.
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