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| 4.1.3.2 AE73 Optional Studies Related to International B-to-B Marketing |
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Optional studies are available as study entities covering special areas of activities. The student may choose whole entities, some courses from several entities, or their substituting studies, according to his/her personal study plan.
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AE7320
Environmental
Marketing
2 CR optional
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AE7306
eCommerce
2 CR optional
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AE7333
Desktop and Publishing
Programs
2 CR optional
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AE7322
Balanced Scorecard
2 CR optional
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| AE7320 Environmental Marketing 2 CR |
Objectives
The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.
Content
Concept of Environmental Marketing: Strategies, Objectives, Tools/Regulation and Ethical Norms Governing Environmental Marketing/Environmental Marketing Plan/Performance Measurement
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| AE7306 eCommerce 2 CR |
Objectives
The student will understand the possibilities and challenges opened up to business by the electronic commerce and the ways eCommerce changes (and does not change) business.
Content
What is Electronic Commerce?/Impact of Electronic Commerce to Business Processes/Challenges of Electronic Commerce /Value Creation (organisations from different branches) /Success Factors/Future/Methods of Electronic Trade /Considerations in Implementation/eMarketing
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| AE7333 Desktop and Publishing Programs 2 CR |
Objectives
The student will be familiar with desktop and publishing programs. He/she will be able to produce and modify both pictures and drawings. The student will be able to produce a publication with pictures and text.
Content
Picture elements/Colours/Cutting and Layout/Depth/From Idea to a Printable File/Graphic Programs
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| AE7322 Balanced Scorecard 2 CR |
Objectives
The student will be familiar with Balanced Scorecard as a tool to monitor and manage company performance and to communicate strategy. He/she will understand how B.S. can be used to clarify strategy, to build consensus in the management team and to implement strategic change. He/she will be able to use B.S. to follow-up company performance against set targets.
Content
Balanced Scorecard
/Strategic Performance Management/Indicators/ Implementation/Information System
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AE7323
Brand Management
2 CR optional
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AE7324
International Advertising
2 CR optional
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AE7325
Trade Fair-Project
2 CR optional
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AE4505
Design Management
2 CR optional
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AE4504
Graphic Design
2 CR optional
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| AE7323 Brand Management 2 CR |
Objectives
The student will become familiar with the concepts of brand management. He/she will be able to plan, develop and maintain brands in international markets.
Content
Brand – What Makes a Brand Strong?/Brand Identity, Brand Strategies/Brand Management/Brand Building/Measuring Brand
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| AE7324 International Advertising 2 CR |
Objectives
The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute advertising campaign and to assess the success of a campaign.
Content
Advertising in B-to-B markets/Objectives, Channels, Costs/ Supranational Vs Cultural Sensitive Advertising /Competition and Profile-Build-Up/Selecting Advertising Agency (global vs. local), Assignment/Co-operation/Follow-Up
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| AE7325 Trade Fair - Project 2 CR |
Objectives
The student will participate in planning, executing and supervising a Trade Fair project with the client/partner organisation.
Content
Trade Fairs – Commercial Objectives/Planning and Budgeting Trade Fair Project/Building Trade Fair Stand/Product Promotion at the Stand/After-Sales Marketing/Costs and Benefits/Follow-Up
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| AE4505 Design Management 2 CR |
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Course description, see Business Processes AE4505.
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| AE4504 Graphic Design 2 CR |
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Course description, see Business Processes AE4504.
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AE5510
Managing Information
Flows and Managing
Change
2 CR optional
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AA5511
Intern och extern
kommunikation
1 CR optional
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AA5512
Internal and External
Communication
1 CR optional
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| AE5510 Managing Information Flow and Managing Change 2 CR |
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Course description, see Developing Business Operations and Managing Change AE5510.
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| AA5511 Intern och extern kommunikation 1 sv |
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Course description, see Developing Business Operations and Managing ChangeAE5511.
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| AA5512 Internal and External Communication 1 CR |
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Course description, see Developing Business Operations and Managing Change AE5512.
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AE3505
Highlighting
Target Market
2 CR optional
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AE7326
Russia as a Target
Market
2 CR optional
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AE7327
The Baltic Countries as
Target Market
2 CR optional
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| AE3505 Highlighting Target Market 2 CR |
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Course description, see One World – Many Markets/ AA3505/AE3505.
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| AE7326 Russia as a Target Market 2 CR |
Objectives
The student will become familiar with the essential features of Russian business environment (economic, commercial, cultural, legal).
Content
Russian Market Economy/Business Culture in Russia/Export Marketing to Russia/Financing/Logistics/Risk Management /Judicial Issues/Organisations Related to Trade with Russia.
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| AE7327 The Baltic Countries as Target Market 2 CR |
Objectives
The student will understand the role of Baltic states in the economy of the Baltic Rim and the special features of each country.
Content
Economies/from the Hanseatic League to EU – a historical review/cultural features/how to do business in the Baltic countries?
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| AE7328 Purchasing Process, Importing and Delivery Chain Management 4 CR |
Objectives
The student will understand the role and importance of purchasing process in business. The student will improve his/her skills in purchasing. He/she will become familiar with the practices related to importing. The student will improve his/her knowledge of different distribution channels and will be able to select the most suitable one. The student will understand the different ways to support and to build-up sales and marketing through different distribution channels and will be able to make the channels work for the set goals.
Content
Purchasing Process/Objectives and Financial Impact /Interaction with Other Processes/Purchasing Strategies and Policies/Measuring Performance/Purchase Negotiations /Supplier Evaluation/Partnership/Delivery Chain Management.
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