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| 4.2.5.3 BRAND MANAGEMENT 10 CR |
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| AE7323 Brand Management 2 CR |
Objectives The student will become familiar with the concepts of brand management. He/she will be able to plan, develop and maintain brands in international markets.
Content Brand - What Makes a Brand Strong? / Brand Identity, Brand Strategies / Brand Management / Brand Building / Measuring Brand.
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| AA7324 International Advertising 2 CR |
Objectives The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute advertising campaign and to assess the success of a campaign.
Content Advertising in B-to-B markets / Objectives, Channels, Costs / Supernational vs Cultural Sensitive Advertising / Competition and Profile-Build-Up / Selecting Advertising Agency (global vs. local), Assignment / Co-operation / Follow-Up.
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| AE7325 Trade Fair-Project 2 CR |
Objectives The student will participate in planning, executing and supervising a Trade Fair project with the client / partner organisation.
Content Trade Fairs - Commercial Objectives / Planning and Budgeting Trade Fair Project / Building Trade Fair Stand / Product Promotion at the Stand / After- Sales Marketing / Costs and Benefits / Follow-Up.
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| AE4504 Graphic Design 2 CR |
Course description, see Business Processes /AA4505/AE4505.
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| AE4505 Design Management 2 CR |
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Course description, see Business Processes /AA4504/AE4504.
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