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| 4.2.5.5 KNOWING YOUR TARKET MARKET 6 CR |
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| AE3505 Highlighting a TarketMarket 2 CR |
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Course description, see One world - many markets / AA3505/AE3505.
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| AE7326 Russia as TargetMarket 2 CR |
Objectives The student will become familiar with the essential features of Russian business environment (economic, commercial, cultural, legal).
Content Russian Market Economy / Business Culture in Russia / Export Marketing to Russia / Financing / Logistics / Risk Management /Judicial Issues / Organisations Related to Trade with Russia.
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| AE7327 The Baltic countries as TargetMarket 2 CR |
Objectives The student will understand the role of Baltic states in the economy of the Baltic Rim and the special features of each country.
Content Economies / From the Hanseatic League to EU - a historical review / Cultural Features / How to do Business in the Baltic countries?
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| AE7328 PURCHASING PROCESS, IMPORTING AND DELIVERY CHAIN MANAGEMENT 4 CR |
Objectives The student will understand the role and importance of purchasing process in business.The student will improve his/her skills in purchasing. He/she will become familiar with the practices related to importing.The student will improve his/her knowledge of different distribution channels and will be able to select the most suitable one. The student will understand the different ways to support and to build-up sales and marketing through different distribution channels and will be able to make the channels work for the set goals.
Content Purchasing Process / Objectives and Financial Impact / Interaction with Other Processes / Purchasing Strategies and Policies / Measuring Performance / Purchase Negotiations / Supplier Evaluation / Partnership / Delivery Chain Management.
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