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| 4.1.2.3 AE40 BUSINESS PROCESSES 14 CR |
AE4000
Establishing Customer
Relationship
2 CR compulsory
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AE4500
Developing Customer Relationship
2 CR optional
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AA4501
Som värd och gäst
1 CR optional
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AA4503
Empfang
ausländischer Gäste
1 CR optional
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AE4504
Graphic Design
2 CR optional
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AE4505
Design Management
2 CR optional
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AE4506
IT Applications in
Monitoring Company
Performance
2 CR optional
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AE4507
Clients, Values and Life-styles
2 CR optional
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Objectives
The student will adopt and apply the principles of process thinking and will understand the resulting added value to the customer. The student will be able to work with the organisation’s processes and will be able to analyse. Plan and develop the processes in accordance with the strategic goals. The student will develop interpersonal skills and communication skills to add success factors.
Study entity Business Processes is based on the principles of process management. According to these principles, different types of processes form the basis for the activities and direction of an organisation. These processes extend throughout the entire mechanism. They are often classified as core processes of business operations, adding value and support at all levels. The descriptions of operational core principles may vary greatly from one company to another.
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| AE4000 Establishing Customer Relationship 2 CR |
Objectives
The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms.
Content
Building Company Image/Planning, Implementation and Control of Promotion
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| AE4500 Developing Customer Relationship 2 CR |
Objectives
The student will be able to create a development strategy for customer relationships on different customer groups. The student will be able to build a customer-based service system and use it in the business processes. The student will be able to assess the long term value of the
customer relationship.
Content
Designing the Customer Relationship Programme/Communication Methods in Support of the Development of Customer Relationships /Research on Customer Satisfaction and its Use/ Service System and Customer Relationship Programme as Competitive Advantage.
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| AA4501 Som värd och gäst 1 sv |
Mål
Att förstå vikten av att upprätthålla och utveckla kundrela-
tioner samt betydelsen av kommunikation.
Innehåll
Inbjudan, program, att motta och ta hand om gäster, att pre-
sentera företagets processer, tal, kvällsprogram, uppföljning.
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| AA4503 Empfang ausländischer Gäste 1 Sw |
Ziel
Der Student/die Studentin kennt die Bedeutung der Kundenkontakte und deren Entwicklung. Er/Sie beherrscht den dazu erforderlichen Sprachgebrauch.
Inhalt
Einladungen, Programm, Empfang der Gäste, Beratung und Präsentation der Unternehmensfunktionen, Reden, Abendprogramm, Nachpflege der Kundenkontakte z.B. Dankesbriefe.
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| AE4504 Graphic Design 2 CR |
Objectives
The student will learn the basics of computer aided graphic design. He/she will be able to use an illustration program and a publishing program.
Content
CorelDraw 8.0/PageMaker 6.5/Layout/Use of Colours/ Producing Printed Material
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| AE4505 Design Management 2 CR |
Objectives
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.
Content
Design Management and Competitive Edge/Corporate Culture and Corporate Message, Identity, Profile and Image/Design Management-Process/Role of Product/Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image.
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| AE4506 IT Applications in Monitoring Company Performance 2 CR |
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Description will be available for 2001 - 2002.
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| AE4507 Clients, Values and Life-styles 2 CR |
Objective
The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles.
Content
Historical Development of Society/Buyers and Their Social and Psychological Profile/Buying Process/ Organisational Buying Process
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